Like an organization, individuals in the career development process applying to jobs, graduate schools, and starting their own companies need to devise a plan to market their skills and experiences to their target market. This Personal Marketing Plan assignment will walk through
1. Describe your career goals. What do you know so far? What are the roles you are interested in? Where do you see yourself in the next 1-5 years?
2. Describe your personal brand. Think back to the CareerLeader Assessment and Elevator Pitch that you have already created to determine your personal brand. What is important to you? What unique skills do you have? What can you offer an organization?
3. Describe the Landscape of your Industry. Is this an industry that is growing? What is important for you to know about this industry before entering? You can use the Occupational Outlook Handbook and O*Net Online to discuss the job outlook for your industry.
4. Summarize your Work Values & Limitations of your search. In this section you can utilize the CareerLeader Motivators section or any additional values you have determined to be important in your career. Think also about any limitations you have like location, hours, type of industry/company, etc.
5. Create a SWOT Analysis. Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses should be internal. What are some of the strengths you have, what are some of the areas of improvement that you would like to expand on? Opportunities and Threats are external. Think about opportunities in the job market, or threats including technological, societal or or cultural.
6. LAMP List. A concept created by Steve Dalton of Duke University, this is a targeted approach to job searching. If you are planning to go to graduate school make a list of graduate schools, if you are planning to start your own company, make a list of competitors. Use Excel to create the following list:
a. L-List (Make a list of at least 25 companies, graduate schools or competitors. Think about Dream Companies, Companies where you know alumni work, Companies that have job postings on Indeed.com or other websites, or trending employers. You can use LinkedIn to search for alumni)
b. A- Alumni (Yes or No) Does the company have alumni from UAF that work there?
c. M-Motivation (On a Scale of 1-5, 5 being the highest motivation to apply for that company)
d. P-Postings (Yes or No) Does the company currently have any postings? Whether in your industry or not, this shows that a company is not on a hiring freeze.
e. Sort by Motivation, Posting, then Alum
7. Get Connected. Identify one individual in one of your top 10 companies from your LAMP List that would be beneficial to connect with. This could be someone you know, someone you find on the company website, or someone you find on LinkedIn. List their name, title, and why you chose them. Second, identify one professional association or group that would be helpful to join in your field. (Ex. American Marketing Association, American Institute of Certified Accountants, National Association of American Veterans).
8. Recruitment in Your Industry. How does recruitment work in your industry? Do your research online or connect with someone in the field to learn more about how people get hired.
9. Implementation. With a product it is important to consider your Product, Price, Place and Promotion. The previous section of this assignment included information regarding your product and place. Think about what you need in regard to price, your salary? What is realistic? Do your research on O*Net, OOH, Glassdoor and Salary.com, What is your plan to market yourself to your industry? And lastly, how will you promote your brand? How do you plan to make people aware of your value?
I want to work at LAX(airport in LA)
UAF is my collage University of Alaska Fairbanks
the CareerLeader Assessment I post as my draft